PDF Compression Mistakes That Can Create Extra WorkWhen a PDF is too large to send, it can be tempting to choose the strongest compression option and move on. That may reduce the file, but it can also make a scanned signature faint, soften an image, or blur labels in a chart. Other o… Read More

Digital Design|How to Prepare Images for Editing, Sharing, and Reuse}Choose an Image Format for the JobJPG and PNG are both common image formats, but they solve different problems. JPG is widely used for photographs because it can create relatively compact files by discarding som… Read More

Digital Design|How to Prepare Images for Editing, Sharing, and Reuse}Transparency Requires More Than a New File ExtensionA common reason people convert JPG images to PNG is the expectation of a transparent background. PNG supports transparency, which is useful for logos, product … Read More

Digital Design|How to Prepare Images for Editing, Sharing, and Reuse}Choose JPG or PNG for the DestinationChoosing an image format is a practical decision about appearance, editing, and delivery. JPG and PNG can both display photographs and graphics, but they store image informat… Read More

Brand recognition is built through repeated, coherent signalsA brand is not only a logo. People form an impression through the words a company uses, the visual choices it makes, the way it describes its offer, and the experience customers have when they interact with it. When these s… Read More